Praise you is a dance song by Fatboy slim from 1999. The video was extremely different to other music videos at the time of its release as it was shot guerrilla style (shot on location without asking permission from the owners of the property). The director of the video was Spike Jonze. Jonze appears in the video with his fictional dance group, the Torrance Community Dance Group. In the video the fictional dance group turn up outside a cinema in Westwood California in front of puzzled onlookers. The dance group then start dancing along to a boom box they have, the dance is choreographed beforehand. The owners of the cinema reportedly kept turning the boom box off during the performance but a small amount of money was exchanged and the group were allowed to continue. There wasn’t an actual film crew, just a few hidden cameramen in the crowd of onlookers, as well as Norman Cook (Fatboy Slim), videoing the dancing. This video was so unique as it had no special effects and very little editing. It also only cost 800 US dollars to be filmed. This was a very small amount for a music video. The quality of the filming is also a lot more inferior to normal camerawork for music videos. The video won three major awards at the MTV Video Music Awards including Breakthrough Video, Best Direction and Best Choreography.
http://www.youtube.com/watch?v=LiXg_70rMeM&ob=av2n
VIDEO 2 - THE SCIENTIST by COLDPLAY
The Scientist is the 2003 single from British alternative rock band, Coldplay. The video is highly popular for its reverse narrative. Lead singer, Chris Martin, had to learn the lyrics to the song in reverse in the space of a month. The video directed by Jamie Thraves starts with Chris Martin walking backwards through a town, then the suburbs and then through a forest. He picks up various pieces of his suit on the way. He then arrives at his car which is crashed; he gets in and passes out at the steering wheel. You then see his girlfriend who is lying in front of the car reversely fly out of it. The car then rolls back up the hill and drives backwards on the road. The video then reveals that Chris Martins girlfriend (played by Irish actress Elaine Cassidy) has taken off her seat belt to remove a sweater just before the tragic accident that leads to her death. The video then plays normally so we see the crash for real and realise what has actually happened. The theme of death in the video is quite shocking for the audience as not only do we see the terrible crash in reverse but also in real time and the audience is unknowing of the crash until the very end of the video.
http://www.youtube.com/watch?v=tmjPrdTNxQ0&ob=av2e
VIDEO 3 - COMMON PEOPLE by PULP
Common People is a 90’s Britpop single by the band Pulp. The video has a guest appearance of the actress Sadie Frost and includes a ell known dance routine improvised by Jarvis Cocker on the day of filming. The video is set mainly in two settings. A nightclub kitted out as a 70’s dance floor/student disco and a supermarket. The dance floor scenes play homage to the Eleanor Rigby sequence in Yellow Submarine where you see people dancing stuck on repeating loops for less then a second. In the supermarket scenes we see Jarvis Cocker being pushed in a trolley by Sadie Frost, Jarvis is a miniature of his real self, and the trolley shows the teenage frustration of feeling trapped in love. This scene communicates the main meaning behind the song, of the frustration teens get over love and life in general and the difference in cultures between the higher and lower classes. Common people is aimed at a teen audience with lyrics that can be related too and teen culture shown in the video.
http://www.youtube.com/watch?v=DqgXzPfAxjo
VIDEO 4 - TOXIC by BRITNEY SPEARS
Toxic is a electro pop song by the worldwide artist Britney spears.The video to Toxic is directed by Joseph Kaln. The video is set in a futuristic setting and starts on a aeroplane with Britney Spears dressed as a raunchy stewardess. The next scene shows Britney in a skin tight leather suit and shocking pink hair. There is also a highly controversial scene where Britney is seen in nothing but a white Gstring with small diamonds glued all over her. This made the video get classed as too racy for daytime rotation. We also have a scene where Britney triggers a laser trap that she skilfully manoeuvres round with some elaborate dance moves. During the video there are guest appearances from celebrities such as Tyson Beckford, Matthew Felker and Martin Henderson. This video shows a change in Britneys image, at the beginning of her career she was seen as a sweet innocent teen star and these new more raunchy videos show the transformation into a women. This transformation also shows a change in audience, from being a role model to young girls to being more appealing to an older audience.
http://www.youtube.com/watch?v=s9kVZ1Zperc&ob=av2e
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