Video Analysis

To analyse Lady Gagas videos I went onto http://www.youtube.com/.

The First video I looked at was Bad Romance. http://www.youtube.com/watch?v=qrO4YZeyI0I .

This video is set in a bath house which is named The Bath Haus of Gaga. The storyline is that Gaga has been kidnapped by a group of supermodels and sold to the Russian mafia.This video starts with a shot of Gaga sitting in a gold throne surrounded by her dancers, a mixture of men and women. The room is brightly lit and Gag has her finger on the mute button of an iPod speaker, as she releases it the song begins to play. We then switch to a fluorescent white room with baths that look like pods in it, the light spans the room and a sign saying The Bath Haus of Gaga shows. As the music continues dancers in long sleeved white leotards emerge from the small white pods and Lady Gaga gets out of the central one with a similar looking outfit. We then switch between these dancers and other scenes, including one of Gaga with candyfloss pink hair lying in a bath. During the chorus Gaga is dragged from the bath by two women, has her clothes ripped off and forced to take a swig of a drink. The second verse starts with Gaga in a diamond covered outfit dancing for some men who look like they are bidding for her. She then performs a lap dance for one of the men and a highest bid is made. Next Gaga is in a faux polar bear coat walking towards a man with an unbuttoned shirt sitting on a bed. The bed then spontaneously combusts. Gaga sings and dances in front of he flames and switches between these dancing scenes and one of her in a red lingerie outfit dancing with dancers in red outfits. At the end we see Gaga lying next to the burnt remains of a skeleton on the bed, smeared with soot, calmly smoking a cigarette whist her pyrotechnic bra sparks.

This video helps show Lady Gagas uniqueness and quirky style. There is a theme of revenge throughout the video from when she is kidnapped and we have scenes of Gaga trying to escape the models and resisiting when being dragged around. Then she gets her revenge at the end when the bed sets fire and the captor is burnt to a skeleton. In the video she is seen in various outfits, all of which haven't really been seen before a music video but you can see aspects of different artists in her style. The song itself is very mainstream pop which has been popular for years. Youtube lets you see who watches the video and where abouts the viewers live. From the videos psychographics you can see that this video is most popular in Europe, North America, South America, Austrailia and Russia, as well as lots of other parts of the world. We can also see that this video has been most popular with female Youtube viewers between the ages of 13-17 and male Youtube viewers between the ages of 35-54. Of course we cannot get a precise look at who likes Lady Gaga from these numbers as some parts of the world do not have as many computers and internet connecion as others.

The second Lady Gaga video I am going to analyse is Paparazzi, http://www.youtube.com/watch?v=d2smz_1L2_0&ob=av2e

Paparazzi is set out as a 8 minute mini-movie. Its plot is a doomed star who is constantly followed round by the paparazzi. The beginning of the video shows short shots of a well kept garden and then a large mansion. We then cut to Lady Gaga and her boyfriend on their bed kissing and talking in Swedish, which is subtitled at the bottom.Her boyfriend then carries Gaga out onto the balcony and they continue kissing. It then becomes apparent that the boyfriend has arranged a photographer to take pictures of them together. When Gaga realises this she tried to make him top kissing him, which leads to her slapping him round the face. He then gets angry and pushes her over the balcony. The photographers take pictures of her lying in her own blood then declare her career over. Next we see Gaga being carried from a limo by her dancers and into a wheelchair in the house. Gaga is wearing a metallic neck brace and a black plain outfit. As she gets into the house, the dancers dance round her and as they pass in front of her, her outfit changes to a gold metallic leotard with a matching helmet and she starts stumbling forward on her crutches. During this scene the music starts and we also cut to quick shots of dead models. We next have dancing scenes where Gaga is wearing a series of different outfits. A black brief outfit as she makes out with a trio of rockers on a golden couch, a white body suit with a black skirt on one leg and a dress made of film strips and a feathered Mohawk headdress. Our next scene is Gaga and her boyfriend sitting in a sitting room, a maid comes in and lays down a tray of drinks. Gaga is in a Mickey Mouse yellow catsuit with matching sunglasses and shoulder pads. In this scene she takes revenge on her boyfriend by poisoning his drink with white powder she has concealed in her ring. She then phones the police declaring she has killed her boyfriend. Next Gaga is being taken away by the police wearing a large cone corkscrew wig, surrounded by paparazzi once again. The papers now proclaim her innocence and say that Gaga has regained her fame. The video ends with Gaga having mugshots taken in a tulips style dress whilst posing like a model.

Looking at the psycho graphics provided on Youtube I can see that this video was popular with female Youtube members between the ages of 13-17 and male Youtube members between the ages of 35-54. We can also see by the colour coded map that this video is most popular in North and South America and Europe. However it was not popular in Africa and parts of Asia.

Paparazzi is a catchy pop song that would be popular with most people who are interested in the charts. This video also shows Gagas quirky and individual style through her numerous amount of individual outfits. The video itself has more of a story then a meaning but does show the extent people will go to get fame or regain their fame, even if they have to murder someone.