This is my front cover for my Digipack and I am very happy with how it has ended up. I have strayed away from my original flat plan as I have chosen to incorporate colour into the cover instead of sticking to the black and white design. I think the colour choice i have used suits the dark theme of the Digipack. By making the image of the girl colour and the background image of a skeleton black and white, it defines the difference between the two images and makes the shattered mirror look, look more effective and eye catching.
The image of the skeleton I had to get from a free image site as I could not get hold of a skeleton model to photograph. The skeleton firstly had screws in the limbs and ribs, arms and was a much lighter picture on a white background, I used Photoshop to edit my images. I firstly changed the background to black and erased the arms. I then used the clone stamp tool on Photoshop to get rid of the screws on the skeleton and replace them with the colour of the bones. Then, by using the photo adjustment options, I played around with the Colour balance and the Brightness/Contrast to make the image darker and more shaded. The image was also slightly tilted to the left so I re sized it and rotated it until it was face on and matched up to my image of a girl. for the image of the girl, I played around with making it black and white, but instead decided to change the colour balance, making it more red, yellow and magenta then the original image. Once the images were the same size and in the same position I started to cut the pieces apart to create the broken mirror effect. I cut the images up using the Polygonal Lasso tool and copying and pasting each segment into a new layer and saving it. I made a trace of how I cut up one image so that when I cut up the second image it was identical. I research broken mirror images before cutting up my images so that I could make the effect look as realistic as possible. After this was all done I placed the segments I wanted back together to make the completed image, leaving black gaps between each segment.
For the title on my front cover I researched title effect tutorials for Photoshop on google and came across a tutorial to give me the main title. I have already chosen to use Edwardian Script ITC as my main font and had already put the Lady Gaga title at the bottom of the cover with a shadow round the writing to make the white stand out over the image of the skeleton.
This link shows the webiste tutorial I used for my main title. I didn't use the font they suggested because I had already chosen what font I wanted. I also didn't do Step 6, adding bevel and emboss as I didn't like how it looked. Im really happy with how it ended up and will probably use a similar text effect for my advert.
The back cover is simpler then my flat plan design. Originally I was going to use the image of a skeleton hand. I didn't want to use another free image so I had attempted drawing a hand and scanning/editing it. However it made my digipack look to busy and I thought it drew the attention away form the image on the front. I looks a lot better as a simple back cover. I have used the same font, in white (apart from a beige colour for the bonus DVD title.) Next to the barcode that I got from Google, I have written all the cd/dvd information that are on the back of Fame Monster (Gaga's real album) and I have added a DVD logo to the information as well and a running time. All this is written in the font Impact.
DIGIPACK INSIDE COVERS
I strayed from my flat plans for the inside cover quite a lot because I felt that the front cover of the Digipack was quite sophisticated and had a lot going on, that the inside didn't need to be very complicated. This image was taken at the same time as the front image to help continuity. I like how the girl is staring into the camera and gives the inside more impact. I still put a letter from Gaga but left out the banner. I thought the banner would make it a little tacky and would made it look a little amateur. I put a white ring round where the cd would be quite impactual. But if I was to go back and change the inside I would get rid of this white ring. I chose a different font then the front cover, I chose a font that looked more like handwriting so it looked like a personal message from Lady Gaga herself. I wrote it in the style of Lady Gaga as well.
FEEDBACK
I posted my digipack on Faceboook to recieve feedback from friends and family about the pros and cons of my Digipack. I then made a Facebook group about the Digipack and Advert together so they could give comparative feedback on both texts.
I received good feedback on the Digipack, saying that the image and theme worked really well and by using the same images but changing the way I used the skeletal theme showed my varied skills with Photoshop. There was also comments on how the minimalistic use of colour and how this worked and that people thought it looked professional. I also had good comments about the use of font. When I originally made the digipack I had used the font Impact for the spinal font because I thought it would stand out more on a shelf, but then I realised it looked odd on the Digipack as it was quite random and didn't fit in. I am very happy that I changed it to Edwardian Script like the rest of the Digipack.
I also interviewed someone who is in Lady Gaga's target audience, (a male aged between 35-44). I got this from looking through Gaga's video statistics from Youtube. In the interview I talk about both the Digipack and the Advert as I ask comparative questions.
http://vimeo.com/22855678
This interview shows that the feedback from Facebook is consistent with what other people think.
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